Modules in Diploma of Marketing in NYP

Here are the modules you will get to study in your 3 yrs of poly life in NYP Marketing !

Year 1:

BM0002 Accounting for Assets


BM0003 Principles of Accounting

BM0007 Microeconomics

BM0008 Macroeconomics

BM0011 Statistical Theory for Business

BM0012 Statistical Methods for Business

BM0016 Principles of Management

BM0019 Principles of Marketing

BM0022 Effective Writing Skills

BM0701 Effective Oral Communications

BM0702 Internet & Web Technologies

BM0703 Business Software Applications

Year 2:

BM0052 Business Finance


BM0075 Essentials of Financial & Management Accounting

BM0078 Marketing Management

BM0084 Teaching Enterprise Project*

BM0085 Introduction to Business Process & Project Management

BM0086 Customer Service & Personal Presentation

BM0208 Essentials of Retail Studies

BM0741 ICT Applications for Business

BM0742 Business Law

BM0292-298 Complementary Electives

(to be offered in Year 2)

BM9865 National Education

*These modules will be taught on a hands-on basis whilst students are attached to various business centres for a period of 24 weeks as part of the Teaching Enterprise Project.

Year3:

BM0055 Human Resource Management & Practices
BM0140 Consumer Behaviour

BM0165 Industrial Placement Programme (Overseas & Local)

BM0169 Customer Relationship Management

BM0180 International Business

BM0185 Entrepreneurship

BM0623 Public Relations and Communications

BM0275 International Marketing

BM0285 Brand Management

BM0386 Services Marketing Management

BM0280 Integrated Marketing Communications

BM0283 Personal Selling and Negotiation Skills

BM0284 Marketing Research